![]() ![]() d) To avoid being taken over by a bigger company. c) It was difficult to expand further in Mexico. a) There was strong competition from large international companies. 3 What were the reasons why Cemex decided to become a global company? Mark all those that Mr Zambrano mentions. d) During the economic crisis, income from the Mexican operations fell by. b) In the next ten years, Cemex increased production to. a) Cemex decided to globalise in the mid. 2 Complete these sentences with the figures or dates that were given. g) Cemex took over two other Mexican producers. f) Cemex acquired two companies in the US. e) Cemex decided to become a global company. d) There was a financial crisis in Mexico. c) Cemex bought cement plants in Spain and South America. b) Mexico opened up its economy to foreign investors. Start with the event which happened first. 1 Put the following events in the correct order according to when they happened. You have one minute to read the questions below before you listen. (Cement is a material used in building.) Mr Zambrano describes how and why his company became a global company. At the time of this speech, Cemex was the world’s third largest cement producer. You are going to hear part of a speech given by Lorenzo Zambrano, Chief Executive of the Mexican company Cemex.
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